Hi, I’m Belynda. I specialise in search engine optimisation for small to medium-sized businesses. My clients love my no-nonsense, straightforward advice, and my ability to get results. But don’t just take my word for it. Keep scrolling to learn how I can help your business.
I help small businesses drive more leads and increase revenue through practical, experience-led SEO and paid advertising.
No outsourcing overseas. No junior account managers. Just clear strategy, hands-on execution, and honest advice about what will work for your business.
If you’re not sure where your SEO is falling short, I offer a free mini website audit and 30-minute strategy session.
This isn’t an automated report or a generic checklist.
You’ll get:
A real review of your site based on your goals
Clear explanations of what’s helping or holding you back
A prioritised roadmap, not a sales pitch
You’ll walk away with hidden SEO opportunities uncovered, a targeted plan for improving visibility and leads, practical advice you can act on immediately – whether you choose to hire me or not.
I work with small businesses across Australia, New Zealand, and internationally. Most of my clients are service-based businesses who rely on their website to generate consistent enquiries. I can assist with:
Some businesses need a fully managed SEO service. Others need an experienced consultant to guide strategy or support an in-house team. I offer both.
My SEO work always starts with a deep audit and competitive review so we’re fixing the right things first. Most small business websites don’t suffer from a lack of effort — they suffer from the wrong priorities.
My approach typically includes:
Search-intent-led keyword research
Competitor analysis to identify real ranking opportunities
On-page optimisation across structure, content, and internal linking
Technical SEO fixes, including indexing, crawl issues, and schema
Strategic link building where it genuinely adds value
I’ve helped small plumbing businesses, solo consultants, and service providers compete with much larger companies by focusing on fundamentals that actually move the needle.
The goal isn’t traffic for the sake of traffic. It’s rankings that generate enquiries and turn clicks into customers.
Search is evolving beyond traditional rankings. In 2025 and beyond, visibility increasingly comes from AI Overviews, conversational search, and LLM-powered results — often before users ever click a website.
This shift is driving new terminology like GEO (Generative Engine Optimisation) and AEO (Answer Engine Optimisation). In simple terms, it’s about making sure your business is the source AI systems choose to understand, summarise, and recommend.
My approach focuses on:
Structuring content so AI systems can easily interpret and reference it
Optimising for clear answers, not just keywords
Strengthening EEAT signals so your business is trusted
Improving entity clarity around who you are, what you do, and where you operate
This isn’t a replacement for SEO — it’s an evolution of it. Strong technical SEO, clear site structure, and genuinely helpful content still form the foundation. GEO/AEO ensures that same work also positions your business to appear in AI Overviews and LLM-driven search experiences as search behaviour continues to change.
When you need faster visibility or want to support your SEO efforts, I run tightly focused Google and Meta ad campaigns designed for lead generation.
I structure campaigns around:
High-intent search terms
Clear landing page alignment
Accurate conversion tracking (calls, forms, enquiries)
Ongoing testing and refinement
Budgets are treated with respect. Campaigns are monitored closely, adjusted regularly, and built to complement your long-term organic growth rather than compete with it.
I design and build bespoke, SEO-optimised websites that don’t just look good — they’re built to rank, convert, and scale.
Every site starts with a clear information architecture so users (and search engines) can easily understand what you do, where you operate, and how to get in touch. Pages are mapped to real search intent, with simple navigation and strategic internal linking.
Your website will be:
Easy to use and mobile-first
Structured around services and locations that people actually search for
Built with clean code, fast load times, and SEO foundations in place
Designed to turn visitors into enquiries, not just page views
Whether you’re focused on local visibility or targeting a broader market, I tailor each build to suit your industry, competition, and growth goals — not a one-size-fits-all template.
SEO is no longer optional, it’s essential. Done correctly, SEO:
Helps your website get found when customers are actively searching
Delivers strong long-term ROI compared to paid advertising alone
Builds credibility and trust in your brand
Allows smaller businesses to compete with larger companies
Targets local customers at the moment they’re ready to act
When you choose me, you’re working directly with the person responsible for your SEO.
SEO doesn’t exist in isolation. I also support Google Ads, Meta ads, retargeting, lead magnets, and funnel optimisation when it makes sense for your business.
SEO for small businesses focuses on helping your website appear when people search for your specific services and locations, prioritising service pages, local intent, and lead generation over high-volume generic queries.
The main benefit of SEO for small businesses is consistent, high-intent enquiries from people already looking for your services, reducing reliance on paid ads over time while building long-term visibility and trust.
SEO works extremely well for Australian small businesses when it’s targeted correctly, especially for service-based and local businesses where customers search with clear intent and are ready to contact a provider.
Yes, I offer local SEO for small businesses, including Google Business Profile optimisation, service-area and suburb page strategies, and on-site localisation to improve both map pack and organic local rankings.
The average cost of SEO for small businesses ranges from $1,500 to $3,000 per month, depending on competition, location, and scope. Meaningful results usually require a consistent investment over several months.
If you prefer SEO advice specific to your business, I can work with you as a consultant, guiding you on what changes to make to your website, social platforms, and Google Business Profile that will have the most impact for your business.
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